CEO of the company, developed the idea in the summer of 1996. The idea for Grey Goose was to develop a luxury vodka vodka making process pdf the American marketplace. France in order to transition his skills from cognac to vodka production.
The company selected France due to the country’s culinary history and to differentiate itself from other vodkas produced in Eastern Europe. The company also developed its distinctive smoked glass bottle featuring French geese in flight, and delivered its product in wooden crates similar to wine. 2 billion in August 2004. That year Grey Goose was the best-selling premium brand vodka in the United States. The company sold more than 1. 5 million cases that year. The wheat used in Grey Goose is soft winter wheat, sown in October and harvested in August, which provides it with four additional months of growth in comparison to summer wheat.
The wheat sold to Grey Goose is categorized as “superior bread-making wheat”, and wheat that is soft. Enzymes are used to break down the carbohydrates into fermentable sugars. The fermentation takes place continuously over six cascading tanks, producing a 20-proof beer. The wash is then distilled into spirit using a five-step process. Cognac, which is lined with limestone, providing calcium-rich spring water.
That water is then filtered to remove impurities. After the filtration the vodka is bottled in a plant dedicated solely to bottling Grey Goose. Grey Goose vodka is bottled with a replaceable cork rather than a screw-top cap. French ingredients, including flavored versions of the vodka.
For instance, Grey Goose La Poire was the result of Thibault’s relationship with a Parisian pastry chef, whose pear tarte inspired the recipe for the new vodka flavor. Lucy Brennan claims that Grey Goose vodka does not create excess heat on the palate while being consumed, creating a smoothness in flavor. Grey Goose Le Citron is a lemon-flavored vodka that tastes of lemon zest and juice. Grey Goose Cherry Noir is a black cherry-flavored vodka, Grey Goose L’Orange is an orange-flavored vodka, and the now-retired Grey Goose La Vanille tasted of vanilla, with hints of cinnamon and caramel. Thibault has stated that Grey Goose does not plan to expand its number of flavored vodkas extensively, in order to not deviate from the original taste. Grey Goose cocktails to the taste profiles of patrons at upscale establishments. Want to Profit From Vodka?
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